Sometimes I wonder if the pundit class lives on the same planet as the rest of us. Keith Edwards just laid out what should be obvious: Gavin Newsom isn’t flailing online—he’s building. The man is crafting a digital weapon in real time, and whether you like him or not, you’d have to be blind not to see it.

And yet here comes Joe Scarborough on Morning Joe, wringing his hands like satire and mockery have no place in politics. Really? After eight years of Trump’s carnival act dominating headlines, suddenly parody and energy-matching are “embarrassing”? Give me a break.

Here’s the thing: people around me are already talking about Newsom like he’s presidential material. Why? Because he’s doing what so many Democrats have been too timid to do—fight fire with fire. Not with empty outrage, but with strategy, humor, and a willingness to punch back. That’s what lands in today’s attention economy. That’s what actually cuts through the noise.

This isn’t theoretical—look at Newsom’s posts. When he dubs JD Vance “Just Dance Vance” or riffs on Republican gerrymandering with sharp parody, people don’t just laugh—they share. That’s reach. That’s cultural penetration. That’s how you build an army in the digital age.

Morning Joe acting like this is some kind of mistake just shows how out of touch they are. Either they don’t get it—or worse, they pretend not to. And if they truly don’t get it? Maybe stop talking long enough to ask better questions.

Because satire matters. Mockery matters. Humor matters. These tools aren’t sideshows—they’re how you break through the walls of apathy and distraction. That’s exactly how Trump held an audience hostage for years. And now, finally, someone on the left is flipping the script.

Newsom isn’t the only one fighting, but right now he’s one of the few showing up with the right energy. You don’t have to love him. You don’t have to agree with every move. But at least recognize that leadership sometimes looks like stepping into the fire and refusing to play by outdated rules.

So yeah—call me unimpressed with Morning Joe’s “analysis.” Because while they’re clutching pearls, Newsom’s out there actually moving the needle. And for anyone paying attention, that should be a big clue about where this fight is headed.

Don’t just take my word for it—watch Keith Edwards roast Morning Joe and spotlight how Newsom is actually winning the attention game: