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A blue-toned digital illustration featuring two cherries with a leaf, encircled by swirling lines and star-like accents. To the left, bold serif text reads “Gracefully Reimagined. Fiercely Aligned.” The image symbolizes the soulful rebranding of CherryCoBiz, reflecting its commitment to truth, integrity, and mindful evolution.

A New Chapter for CherryCoBiz: Why the Changes Matter

Dear Friends,

I’ve spent the day making changes across CherryCoBiz—not just cosmetic ones, but deeply intentional shifts. These changes are rooted in something far more significant than aesthetics or branding. They are grounded in truth, in response to the world we now find ourselves in, and in alignment with a voice I can no longer silence.

To reflect this evolution, you’ll notice changes in the look and feel of CherryCoBiz, with new colors and a reimagined logo that speak to these deeper truths. This is not just a visual update—it’s a spiritual and ethical realignment.

CherryCoBiz began as a creative endeavor to reimagine what MLMs could be. I wanted to highlight holistic brands I loved—like Isagenix, CTFO (now known as XosialX), and Avon—without pushing sales or building downlines. One of the standout products that inspired the original site colors was XanthoMyst, a XosialX offering known for its vibrancy and impact. And while I still believe in the quality of these brands and am open to discussing them with anyone interested, I’ve grown—and the world has changed, drastically. My main product focus at this time is Avon, though my enthusiasm for all of these offerings remains genuine.

Let me give you an example: I applied for the Walmart Creator program in October 2024. I’ve been a loyal Walmart customer for over 30 years and genuinely wanted to share a story about a toothbrush I bought there years ago—an electric one that’s never needed charging. That small but remarkable experience made me want to speak authentically about products that quietly perform well.

In January 2025, I received a polite rejection. At the time, I felt a little disappointed, but then I began learning more about Walmart’s alignment with efforts to dismantle DEI initiatives. Suddenly, the rejection felt like a blessing in disguise. I realized that aligning myself with a corporation that doesn’t share my values would compromise everything I stand for. Since then, I’ve begun to intentionally shift my spending away from Walmart—a full switch hasn’t been easy, but it is actively happening, and that’s how serious I am about standing firm in my beliefs. Just like I did with Facebook—documented in my blog post “Breaking Free from Meta”—I’ve come to understand that some relationships, even long-standing ones, must end when integrity is on the line.

I haven’t abandoned holistic wellness—it is still central to CherryCoBiz—but I recognize that wellness does not exist in a vacuum. True wellness includes the right to exist safely, the right to speak truthfully, and the right to call out injustice. That’s why you’ll now see more open letters, political reflections through Civicus, and my reaction-based writing on the Reverb page.

The political climate has grown darker. With Trump re-elected, the attacks on truth, decency, and human rights have intensified. DEI efforts are under attack. The word “woke” has been twisted into a caricature. And worst of all, Christianity is being used in ways that betray its core message of love, compassion, and humility. As someone who believes in doing right by others, **I cannot accept this—and CherryCoBiz will not remain silent. I do not support fascism—I am part of the resistance.

This platform will continue to celebrate the beauty of mindful living—through recipes, product experiences, and small acts of self-care—but it will also stand tall in resistance to injustice. This is about truth. About heart. About legacy.

These core values are now reflected in our visual identity. The new use of blues is also a nod to democratic values—symbolizing hope, inclusion, and civic responsibility. CherryCoBiz now wears new colors: blues that represent clarity, ethics, emotional intelligence, and spiritual grounding. The cherry stays—still the symbol of who we are—but now lives in a soulful, art-inspired form that reflects the kind of brand I want to be: intentional, human, rooted.

I’ve also updated the font, the background, and am gradually shifting the entire tone of the site to align with this transformation. Same core message, but a deeper, more honest expression of what that message truly means.

CherryCoBiz still generates a little income, and while it’s not enough to sustain me financially, that’s okay. Right now, my mind, body, and soul are aligned with this evolution. I’m doing this because I believe in it—with my whole heart.

I know many of you have followed CherryCoBiz through its different iterations. Thank you for your patience, your openness, and your trust. I believe in this community, and I believe that these changes will make us stronger.

So here we go—CherryCoBiz 2.0, not just refreshed, but realigned. Same love. More truth.

We invite you to explore the evolving CherryCoBiz and join us on this new journey.

With grace, style, and purpose,

Terra Turner
Founder, CherryCoBiz
Embrace Life. Pursue Wellness. Seek Truth.

1 thought on “A New Chapter for CherryCoBiz: Why the Changes Matter”

  1. Pingback: Unfriended Meta. Upgraded My Integrity. – CherryCoBiz

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